An image of Untitled (cowboy)

Richard Prince

(United States of America 06 Aug 1949 – )

Untitled (cowboy)

Not on display
Further information

Richard Prince was part of the Pictures Generation of artists of the 1970s and 80s who ransacked the image banks of popular culture, redeploying mass-media imagery in politically subversive ways. Taking magazine advertising as his point of departure, Prince’s work both reflects and critiques American culture.

Prince’s use of advertising material was informed by a period of employment at the Time-Life Corporation, where he cut articles from popular magazines, leaving behind the advertisements. He began re-photographing these advertisements, cropping, refocusing and otherwise altering the images to suit his own purposes.

‘Untitled (cowboy)’, a politically charged image, is taken from a Marlboro advertisement. Stripped of its logo and branding paraphernalia, the image evokes a masculine ideal, harking back to a fantasy of pastoralist America life.

Ektacolor photograph
181.5 x 271.5 cm sight; 186.0 x 276.0 x 5.8 cm frame
Signature & date
Signed Certificate of authenticity, black ink "Richard Prince".
John Kaldor Family Collection at the Art Gallery of New South Wales
Accession number
© Richard Prince
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