(United States of America 06 Aug 1949 – )
- Contemporary galleries
- Further information
Richard Prince was part of the Pictures Generation of artists of the 1970s and 80s who ransacked the image banks of popular culture, redeploying mass-media imagery in politically subversive ways. Taking magazine advertising as his point of departure, Prince’s work both reflects and critiques American culture.
Prince’s use of advertising material was informed by a period of employment at the Time-Life Corporation, where he cut articles from popular magazines, leaving behind the advertisements. He began re-photographing these advertisements, cropping, refocusing and otherwise altering the images to suit his own purposes.
‘Untitled (cowboy)’, a politically charged image, is taken from a Marlboro advertisement. Stripped of its logo and branding paraphernalia, the image evokes a masculine ideal, harking back to a fantasy of pastoralist America life.
- Ektacolor photograph
- 181.5 x 271.5 cm sight; 186.0 x 276.0 x 5.8 cm frame
- Signature & date
- Signed Certificate of authenticity, black ink "Richard Prince".
- John Kaldor Family Collection at the Art Gallery of New South Wales
- Accession number
- © Richard Prince