Books → Practical art

The Creative Process Illustrated

How Advertising's Big Ideas are Born

written by Glenn Griffin

Northlight Press | ISBN 9781600619601

Hardback – 176 pages


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"The Creative Process Illustrated" represents a rare and remarkable look at the minds that fuel the ad industry. To capture the idea-generation process, the author's created a 'process canvas' and questionnaire that helps creatives capture their process on paper. The book includes the 30 best-mapped processes. Additionally, each contributor profile includes samples of their most famous campaigns and details of their professional accomplishments.


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