Art Sets.

Even cowboys get the blues

By Jerico Tracy

Richard Prince

"I got a job in the tear-sheets department, ripping up magazines like People, Fortune, Sports Illustrated, and Time, and delivering the editorial pages.... I started looking at the ads very carefully.... So I began to use a camera to make fake photographs of the ads. By re-photographing a magazine page and then developing the film in a cheap lab, the photos came out very strange. They looked like they could be my photos, but they weren’t." - Richard Prince



Tear Sheet, Original Marlboro Ad

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Tear Sheet, Original Marlboro Ad


About Me:

I am… an independent curator and writer.
Currently working on… an exhibition with photographer Matt Johnson.

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